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FilmgardMedia
Film · Photography · Marketing · Web

Beautiful content isn't the end product. More bookings is.

Film, photography, social media and advertising for restaurants, hotels and experience-based businesses in Skåne — with a business goal behind every production.

  • Custom Clubs
  • PGA of Sweden
  • PUMA Golf
  • Cobra Golf
  • Creekhouse Management
  • Strawberry
  • Skånes Golfförbund
  • Titleist
  • Hästens Beds
  • Grand Hotel i Lund
  • Hotel Lundia
  • Grand Deli
  • ICA Linero Torg
  • Nordberg Medical
  • Insig Fastigheter
  • The Scandinavian
  • Ascot Hotel
  • T-Bar
  • Elite Hotels Ideon
  • Play By Stenson
  • Karl Fredrik på Eklaholm
  • Golfstar
Selected work

Work that does the talking.

A few recent projects for hotels, restaurants and venues across southern Sweden.

This is the end product

Beautiful content is the means. This is the goal.

We don't just want to create beautiful content. What matters is that the content has a business purpose. Every production should ultimately contribute to something:

More restaurant bookings
More visitors
More event guests
More bookings on slower days and times
Higher brand awareness in Skåne
More returning guests
Higher spend per guest

So we don't see film, photo and social media as the end product. The end product is more paying guests.

How we start

Start with one production. Grow when it works.

We won't sell you a big retainer before we've shown what we can do. We start with a focused production that gives you a serious library of visual material to work with — on your website, social media, ads, Google, PR and other marketing material.

Step one

One focused production

A focused shoot that gives you a full library of film and photo. Use it straight away on your website, social media, ads, Google, PR and other marketing material.

A visual library you own — and a team you can judge on results.
After that — if you want

Ongoing growth work

Once the first production has shown what we're made of, we can help you on an ongoing basis.

  • Content planning
  • Film and photo
  • Reels and short films
  • Copy
  • Publishing
  • Meta ads
  • Retargeting
  • Campaigns
  • Events
  • Menu launches
  • Booking-driven ads
  • Analysis of what actually works
How we work ongoing

We don't just produce new material every month.

We look at what actually happens out in the real world:

01

What makes people react?

02

What makes people click?

03

What leads to bookings?

Then we do more of what works.

Web · CRO

Websites built to convert.

We don't just film the brand — we build the site it lives on. Designed, developed and conversion-optimized by the same team.

Why Filmgard

We know the difference between a beautiful film and a film that books.

We already work with this type of business. From Grand Hotel Lund we know the job isn't just about photographing or filming — it's about helping the business present and sell its different parts: hotel, restaurant, food, experiences, staff, events and campaigns.

That's why we understand the difference between "this is a beautiful film" and "this is a film that makes someone book". The latter is the one we want to create.

“Det här är en film som får någon att boka.”

01

Get to know you

We start with your venue, your guests and what you want more of — more bookings, more visitors, more events.

02

Shoot it properly

A focused shoot day — directed and lit, never run-and-gun.

03

Make it work

We cut, publish and keep the content working — and do more of what leads to bookings.

Book

Book a meeting.

Coffee in Lund or a video call — 30 minutes about your business and what we could fill with guests.

Five things we like to press:

  1. 1You already have a very attractive product. We just don't think your digital communication fully shows how good the experience actually is.
  2. 2You don't need to invest in a big partnership right away. We start with one focused production and show what we can create.
  3. 3We don't want to sell film and photo for the sake of it. Everything we do should ultimately contribute to more visitors, more bookings and more sales.
  4. 4We can both produce the material and make sure people actually see it. The combination of content + advertising + strategy is what's interesting.
  5. 5We have experience in hospitality. We understand restaurants, hotels and experience-based businesses and already work with similar clients.
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